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Do you ever ask, "Why do I respond this way?" as you take in a work of art in a gallery or when you enter an architectural space?

I’m on a quest to uncover patterns of response in how people respond to the elements of design.  We live in an increasingly evidence-based world and my gut tells me that, despite the extreme differences in individual preferences, there is a degree of predictability to how people experience design. My goal is to discern patterns  that can help designers and their clients proceed with increased confidence in design decisions.


Currently, color is the focus of my observation and study.  It is the one element of design, as compared to line, shape, texture and form that can really "make or break" a designer's concept or intention. It is my mission to understand why!

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