Design is a process of managing principles and elements of design in such a way as to achieve "harmony", but what is harmony, exactly? And how does it work with color?  While color combination guidelines can suggest options, for the most part, color design has been a largely subjective process.  The era of evidence-based design (EBD), however, sets an expectation that this subjectivity be balanced by objective evidence. 

 

I've spent the last decade researching color and unraveling the mystery color psychology -- and it turns out that ROYGBV is only part of the story.  There also exist patterns of meaning in colors we describe using the terms such as pale, dark, vivid and muted.  Watch a 5-minute video summary "Beyond Hue: 21st c. Color Psychology" to learn more about this, or listen to the podcast, "The Hidden Dimensions of Color" where color expert Amy Krane interviews me about this new approach. 

 

Yes, I am developing courses to teach designers how to incorporate this innovative evidence-based approach into their projects!  If you want to be notified when courses are available, send me a message.​​​​​​​​

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